Zoomline™ Vendor FAQ's
What if my current customers become upset with Zoomline™ customers passing them by?
The Zoomline™ service is available for anyone who is a Zoomline™ member. There is absolutely no cost for membership, and Zoomline™ does not discriminate from anyone accessing membership. Those that are Zoomline™ members, simply have a choice to pay a premium to by-pass the wait.
What if my customers feel that we are gouging them on the Zoomline™ price?
Just as a business owner sets a value on their menu items and/or their door cover charge, the merchant is capable of charging whatever value he feels is fair. If customers feel the price is too high, they certainly have the option to wait in line.
What if I am at full capacity?
In the instance that you are already at capacity, those customers that have purchased Zoomline™, will be offered first access to the venue as people leave. There is no difference with how the restaurant owner, or club owner currently deals with this issue; the merchant will simply draw next entry from the Zoomline™, as opposed to the regular line.
What if customers in my regular line start leaving?
The reason that people will leave is not because of Zoomline™, it will be because they have been waiting too long to begin with. In fact, adding Zoomline™ service will actually make more customers happy. With Zoomline™, customers now have the option to skip the line removing a very common complaint and point of frustration for many customers.
How will this impact my customers that have a reservation?
Many restaurant chains have done away with reservations due to the 20% to 40% no show rate. The revenue dollars lost to an empty, or reserved table, that fails to produce revenue, can result in tens of thousands of dollars per year, per restaurant. Zoomline™ is a better alternative, because you are able to avoid lost revenues from no show patrons, ensuring you have full tables on a first come first serve basis, while still offering a premium pass for those top spenders that would otherwise walk away if faced with a 35 minute wait. Zoomline™ will replace reservations, allowing anyone the option to walk up and be seated at the next available table, without the need for a reservation.
How will we train our employees to understand Zoomline™?
A full on-line training program, will be available on the merchant page of the Zoomline™.com website.
How do I use Zoomline™ to increase revenue?
- Charge a fee to those customers who don't want to wait in line
- Realize additional sales within your venue as Zoomline™ customers are more likely to spend more once there are inside
- Drive increased overall customer throughout by leveraging numerous built in tools on the Zoomline™ website that increase your venue's exposure to your target market
Without having to modify your business footprint, and without having to sink any additional costs into your business, you will be able to increase the transaction revenue per customer. Unlike Groupon or other similar coupon promotions, that require you to give away product or services, resulting in lowering your transaction revenue per customer, Zoomline™ is all upside, and simply caters to those who put a premium on their time. Zoomline™ also uses geo coding on the user's smart phone, to identify where they are and what merchants are offering Zoomline™ that are close by. The user can pick from a number of services, ie get grub, get groovin, etc. Your establishment will come up as a location that honors Zoomline™, which differentiates your club or restaurant from others by offering an additional value add. Also, your promotional materials will appear on their smart phone, when they pick your location. Zoomline™ will also be improving your Search engine optimization by creating more hits, therefore driving your positioning up on a google search. Zoomline's™ social media, and social business strategies will naturally promote your business potentially increasing your market share.
What is the cost to use Zoomline™?
There is no upfront cost or fixed cost to have your business set up with Zoomline™. On an ongoing basis, you would split your Zoomline™ fee 50/50 with Zoomline™. We only get paid if you get paid.
What's involved to get set up on Zoomline™
You simply log on to the merchant portal on the Zoomline™.com website and complete the registration template. It will take approximately 5 minutes and once complete, your business will be Zoomline™ enabled.
How can I use Zoomline™ as a market research tool?
The QR code that is downloaded for each individual member is packed full of information. Zoomline™ will build a very large demographic database using the information provided by members when they sign up. In addition, as members use Zoomline™, the database will be updated to provide additional analytics on member usage patterns that can be used by merchants for targeting marketing tactics. For example, if our merchants are interested in knowing which Zoomline™ members within a 30 mile radius frequent Steak Houses twice a month, that information will be available to the merchant. The merchant will then have the ability to send coupons, or discounts to that specific Zoomline™ member's inbox, enticing them to frequent their location more.
What happens if both lines are full and customers become turned off by the potential of not getting in?
The merchant has the ability to instantly change the Zoomline™ price point, in order to adjust the length of Zoomline™. The merchant is capable of viewing how many Zoomline™ passes have been purchased and how many have been redeemed. If he sees that 25 Zoomline™ passes were just purchased and only two have been redeemed so far, it is in the merchants' best interest to increase the price of Zoomline™, deterring the number of Zoomline™ customers. If however the Merchant has just adjusted the price from $20 per pass, to $50 per pass and the Zoomline™ purchases do not slow down, the merchant will not only benefit from the additional $30 per person, but they can increase it again until they find the dollar value that allows them to control the numbers in the Zoomline™. Over time, merchants can use analytical tools to determine what the optimal Zoomline™ price is at various times during the week, allowing the merchant to optimize revenue while ensuring the Zoomline™ keeps moving.
How do I guarantee that my customers will use Zoomline™?
The merchant will be given marketing materials to be used by their staff to help promote Zoomline™ at the establishment. In addition, Zoomline™ will be marketed directly to customers to ensure they are aware of the Zoomline™ service.
What do I do if the Zoomline™ hardware breaks down during business hours?
Zoomline™ hardware consists only of a smart phone, with the merchant application on it. As long as anyone with either an Android or Iphone is present, the service will be operational.
How do I make this a benefit to my doorman?
Many current Zoomline™ merchants, have established an incentive program for their Doormen, providing them with a portion of whatever revenues come in from Zoomline™. This has helped the doorman with promoting the service, and also ensures that the merchant also shares in the exchange of dollars that currently they are missing out on when the doorman is being paid "under the table" with cash at the door for immediate entry.
Why would customers spend more money in a price sensitive economy?
As consumers experience a greater squeeze on their time, short waits seem longer than ever before. The changing demographics of the last ten years have made individuals' time more valuable now than it has been in decades. Americans today work longer, more varied hours than they have since World War II. Due to stagnating wages and a drastic unemployment shift, Americans have been forced to work overtime or hold second jobs in order to maintain their middle-class lifestyles. This has resulted in American's weekly leisure time declining from 26.2 hours to 16.6 hours. These economic pressures have shifted consumer values placing greater value on their free time.
How will I promote this as a benefit to my customers?
Certain customers value their time very highly. If you can offer them a service that allows them to avoid wasting time standing in line, they will not only appreciate you for offering the service but they will be more than happy to pay a fee for access to this service.
Can one Zoomline™ customer use their account multiple times in one night to get their group in?
Yes — When the Zoomline™ member chooses to Zoomit™, he can decide how many Zoomline™ passes he is purchasing at that time. There is a rotating dial, that simply scrolls to the number of passes he wishes to purchase and then chooses to Zoomit™.
What happens if the Zoomline™ customer doesn't pay their Zoomline™ bill? How will that impact the revenue that was to come to my establishment?
A Zoomline™ member has an account on file, which is secured by a credit card. When a member chooses to Zoomit™, their credit card is immediately debited. Each night the transactions are downloaded, and the merchant will be paid within four business days of the transaction.
How can I use Zoomline™ to beat my competition?
Those merchants that honor Zoomline™ at the very beginning will naturally have an edge over their competition, because, when the Zoomline™ members check to see which bars, or clubs or arena's etc close by, are using Zoomline™, they will be one of the businesses that show up. This will help you to grab market share, and build an online presence while your competition is still determining when they are going to begin honoring Zoomline™.
How does Zoomline™ make its money?
Fifty percent of the Gross Zoomline™ revenue will remain with Zoomline™. Zoomline™ however will be covering all the costs of promotional material and an extremely large sales force that will be promoting Zoomline™ daily. As well, Zoomline™ has a team of Customer Service Reps that can help with any questions the merchants may have, that are accessible 24/7.
Why wouldn't I just set up my own line and do this myself?
The development of Zoomline™ has required significant upfront investment and hundreds of hours in development time by highly trained programmers. The patent pending technology allows the service to be used universally on any mobile phone. To get your business operational on Zoomline™ will only require 5 minutes of your time and no cost. In addition, Zoomline™ will be heavily promoted, driving demand for you. As a result, Zoomline™ is a simple, turn key solution that allows you to generate incremental revenue virtually right away at no cost.
What incentives do you have in place if I become a preferred vendor and really push your service?
Each month, the top 5 Zoomline™ locations per State, will receive a 10% cash back on all Zoomline™ revenue, resulting in 60% of gross revenue, instead of 50%. Zoomline™ will also send out tracking of this information by ranking to all merchants and users, per State, which will indicate the top venues to attend for the Zoomline™ members.
What if I can line you up with other vendors and bring you additional business, what is in it for me?
Our sales force receive 10% commissions on any gross revenues of any merchant that they sign up for Zoomline™ for 45 days. You may act as the sales person, and sign up additional businesses and take a 10% commissions on any business you sign up.
What if Zoomline™ customers feel the price is too high to get in?
If the price is too high, the merchant can simply lower the price.